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新发展阶段我国足球场地产业高质量发展的现状、形势与路径
李子腾,偰琛,吴子鹏,郑芳
(云南省国际贸易学会 体育产业发展研究中心,昆明 650011;天津体育学院 体育人文社科研究中心,天津 301617;浙江大学 教育学院,杭州 310058)
摘要:
推动足球场地产业高质量发展是壮大足球产业、助力体育产业成为国民经济新支柱产业的内在要求。运用文献资料法和逻辑分析法,从产业链视角对新发展阶段我国足球场地产业高质量发展进行系统研究。当前,足球场地的建设数量与面积持续增加、管理与运营水平不断提升、消费业态日益丰富和创新,但足球场地的产业政策执行尚需加强、供需矛盾仍旧突出、消费潜力尚未充分释放。足球场地产业高质量发展既有国家战略驱动、利好政策释放、数字技术赋能和跨域融合发展的现实机遇,也面临土地资源稀缺、体制机制障碍、产品服务迭代和人口结构变动的风险挑战。为此,应做好顶层设计,健全足球场地产业高质量政策体系;合理配置资源,深化足球场地的供给侧结构性改革;充分盘活存量,创新足球场地管理体制和运营机制;持续激发活力,培育足球场地消费新业态、新模式。旨在推动我国足球场地产业高质量发展。
关键词:  足球场地产业  产业链  高质量发展  政策体系  供给侧结构性改革  体制机制  新业态
DOI:
投稿时间:2024-01-12
基金项目:国家社会科学基金重大项目“中国足球事业发展战略与对策研究”(21&ZD347)
Current Situation, Trend and Path of High-Quality Development of China’s Football Field Industry in the New Stage of Development
LI Ziteng,XIE Chen,WU Zipeng,ZHENG Fang
(Sports Industry Development Research Center, Yunnan International Trade Association, Kunming 650011 , China;Sports Humanities and Social Sciences Research Center,Tianjin University of Sport, Tianjin 301617 , China;College of Education, Zhejiang University, Hangzhou 310058 , China)
Abstract:
Promoting the high-quality development of the football field industry is an inherent requirement for strengthening the football industry and helping the sports industry become a new pillar industry of the national economy. Using the methods of literature and logical analysis, this paper systematically studies the high-quality development of China’s football field industry in the new development stage from the perspective of industrial chain. At present, the number and area of football fields continue to increase, the level of management and operation continues to improve, and the consumption format is increasingly rich and innovative. However, the implementation of industrial policies for football fields needs to be strengthened, the contradiction between supply and demand is still prominent, and the consumption potential has not been fully released. The high-quality development of football field industry not only has the realistic opportunities of national strategy drive, favorable policy release, digital technology empowerment and cross-domain integration development, but also faces the risk challenges of land resource scarcity, institutional mechanism obstacles, product service iteration and population structure change. Therefore, we should do a good job in top-level design and improve the high-quality policy system of football field industry; rationally allocate resources and deepen the supply-side structural reform of football venues; fully revitalize the stock, innovative football field management system and operation mechanism; continue to stimulate vitality, cultivate new formats and new models of football field consumption. It aims to promote the high-quality development of China’s football field industry.
Key words:  football field industry  industrial chain  high-quality development  policy system  supply-side structural reform  institutional mechanisms  new business format

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