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奥林匹克数字徽章的兴起、价值与优化
贾子良,王润斌
(福建师范大学 体育科学学院,福州 350117)
摘要:
奥运会拥有独一无二的IP,利用非同质化通证(NFT)技术产生的奥林匹克数字徽章催生了体育藏品数字化形成新产业、新业态、新模式,具有显著的传播价值、经济价值、技术价值、艺术价值和社会价值。当前,奥林匹克数字徽章还不成熟,在开发、流动、风险、受众、权利等多个方面还存在发展局限。指出,奥林匹克数字徽章要进一步驱动市场革新,规范行业要求;提升交易流动性,构建综合性交易平台;改善金融生态,规避投资风险;塑造身份认同,引导受众群体;明确持有权利,保障权利流转。旨在为体育收藏品变革发展方式提供思路与镜鉴。
关键词:  奥林匹克  NFT  体育收藏品  数字技术
DOI:
投稿时间:2023-10-23
基金项目:国家社会科学基金项目“国际奥林匹克组织的治理变革与中国影响研究”(21BTY079)
The Rise, Value and Optimization of Olympic NFT Pins
JIA Ziliang,WANG Runbin
(School of Physical Education and Sport Science, Fujian Normal University, Fuzhou 350117 , China)
Abstract:
The Olympic Games have a unique copyright IP. The Olympic NFT pins generated by the non-fungible token (NFT) technology has given birth to the digitization of sports collections to form new industries, new business formats, and new models. It has significant communication value, economic value, technical value, artistic value and social value. At present, the Olympic NFT pins are not yet mature, and there are still development limitations in many aspects, such as development, flow, risk, audience, rights and so on. It is pointed out that the Olympic NFT pins should further drive market innovation and standardize industry requirements; improve transaction liquidity and build a comprehensive trading platform; improve the financial ecology and avoid investment risks; shaping identity and guiding the audience; clearly hold rights and ensure the transfer of rights. It aims to provide ideas and mirrors for the reform and development of sports collections.
Key words:  Olympic  NFT  sports collection  digital technology

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