| 摘要: |
| 体育“饭圈文化”作为“饭圈文化”外溢至体育领域衍变而成的文化样态，在巴黎奥运会期间引起社会广泛关注和批评，对社会主流意识形态带来一定冲击，亟待治理。在明确粉丝、“饭圈”等概念及梳理我国“饭圈文化”发展历程的基础上，剖析了体育“饭圈文化”的种种失范表征，包括网络言行失范、数据“拜物教”、线下实践日趋群体极化、圈层的组织化和结构化、内部封闭同质引发“信息茧房”等。从各个主体角度出发全面分析体育“饭圈文化”中行为失范的成因，进而提出归正策略：政府要完善法律法规，加大治理力度；运动员要承担社会责任，加强道德引领；媒介平台要强化主体责任，完善监管机制；社会要加强协调联动，形成治理合力；粉丝个体要重塑主体意识，提升文化素养。以期对体育“饭圈文化”进行合理规约和有效治理，使其回归社会主流文化。 |
| 关键词: 体育 “饭圈文化” 粉丝 行为失范 治理策略 |
| DOI： |
| 投稿时间：2025-03-28 |
| 基金项目:2022年国家社会科学基金西部项目“中国红色体育百年话语变迁与创新研究”（22XTY019） |
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| Characterization, Causes, and Solutions of Behavioral Misconduct in the Sports “Fandom Culture” |
| GENG Tianyi,DANG Ting,SHI Hongru,YANG Xuezhi |
| (School of Sports Training, Xi[DK]’an Physical Education University, Xi[DK]’an 710000 ,China;College of Physical Education, Hebei Normal University, Shijiazhuang 050000 , China) |
| Abstract: |
| As a cultural pattern evolved from the spillover of “fandom culture” to the sports field, sports “fandom culture” has aroused widespread concern and criticism in the society during the Paris Olympic Games, which has a certain impact on the mainstream ideology of the society and needs to be governed urgently. On the basis of clarifying the concepts of fans and “fandom” and combing the development process of China[DK]’s “fandom culture”, this paper analyzes the various anomie characterizations of sports “fandom culture”, including the breeding of network misconduct, the triggering of data “fetishism”, the increasing group polarization of offline practice, the organization and structure of the circle, and the “information cocoon” caused by internal closed homogeneity. From the perspective of each subject, this paper makes a comprehensive analysis of the causes of behavior anomie in sports “fandom culture”, and then puts forward the strategy of normalization: the government should improve laws and regulations and strengthen governance; athletes should bear social responsibility and strengthen moral guidance; the media platform should strengthen the main responsibility and improve the supervision mechanism; the society should strengthen coordination and linkage to form a joint force of governance; fans should reshape their subjective consciousness and enhance their cultural literacy. In order to reasonably regulate and effectively govern the sports“fandom culture”, make it return to the mainstream culture of society. |
| Key words: sports “fandom culture” fans behavioral misconduct governance strategy |
