| 摘要: |
| 2025年江苏省城市足球联赛作为新兴的区域城市赛事一经问世,迅速成为具有全国影响力的现象级赛事,影响力直追职业足球赛,其成功因素和未来发展值得探究。认为, “苏超”的成功是设计理念引导和底层逻辑支撑双重作用的结果,其内在机理包括区域竞争、流量经济、城市足球三个维度。在设计理念层面,区域竞争以经济均势下的文化张力催生赛事,流量经济通过注意力聚合与价值转化重塑赛事形态,城市足球则以群众基础与文化认同赋能赛事生命力。 “苏超”的底层逻辑是上述三个维度形成 “协同、共生、耦合”的动态关系,区域竞争与流量经济协同实现文化符号向实体价值转化,流量经济与城市足球共生构建内容与流量闭环,区域竞争与城市足球耦合推动资源整合与认同建构。建议,通过强化区域协同构建差异化格局、提升流量转化与信息披露效能、培育群众基础和赛事生态,力争形成城市足球赛事可持续发展新模式。 |
| 关键词: “苏超” 内在机理 区域竞争 流量经济 城市足球 |
| DOI： |
| 投稿时间：2025-07-09 |
| 基金项目:国家社会科学基金一般项目 “场景营城视阈下体育消费城市运行机理与实践逻辑”(23BTY021)；福建省社科重点课题 “基于多元协同治理视角的我国 ‘三大球’振兴发展机制研究”(FJ2022A003) |
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| The Internal Mechanism of the Jiangsu Football City League: Regional Competition, Flow Economy and Urban Football |
| ZHENG Zhiqiang,HAO Zihua,DONG Haokai |
| (Physical Education College, Jimei University,Xiamen 361021 ,China) |
| Abstract: |
| football game. Its success factors and future development are worth exploring. It is believed that the success of the Jiangsu City Football League is the result of the dual role of design concept guidance and underlying logic support. Its internal mechanism includes three dimensions, including regional competition, flow economy and urban football. At the level of design concept, regional competition spawns events with cultural tension under the economic balance, flow economy reshapes the form of events through attention aggregation and value transformation, and urban football empowers events with mass foundation and cultural identity. The underlying logic of the Jiangsu City Football League is that the above three dimensions form a dynamic relationship of “synergy, symbiosis and coupling.” Regional competition In 2025, the Jiangsu City Football League, as an emerging regional city event, quickly became a phenomenon-level event with national influence, and its influence directly followed the professionaland flow economy synergy realize the transformation of cultural symbols to physical value. Flow economy and urban football symbiosis build a closed loop of content and flow. Regional competition and urban football coupling promote resource integration and identity construction. It is suggested that a new model of sustainable development of urban football matches should be formed by strengthening regional coordination to build a differentiated pattern, improving the efficiency of flow transformation and information disclosure, and cultivating the mass base and event ecology. |
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