| 摘要: |
| 民俗体育旅游的同质化是制约民俗体育可持续发展和旅游产业多样化的关键因素。通过文献梳理,将民俗体育旅游同质化的表现归纳为产品内容与形式的相似性、受众需求和审美的趋同化、产品符号的简化与雷同,以及文化体验的单一化。进一步分析指出,人文环境资本化、旅游产品符号化、民俗体育旅游意象均质化是导致民俗体育旅游同质化的主要原因。采用德尔菲法构建了包括3个系统层、6个子系统层和18个指标层的评价体系,以科学评估民俗体育旅游发展的同质化水平。旨在为民俗体育旅游产业的政策制定与市场优化提供依据。 |
| 关键词: 民俗体育旅游 同质化 评价体系 人文环境 产品符号 意象 |
| DOI： |
| 投稿时间：2024-10-17 |
| 基金项目:全国教育科学规划教育部青年 “全民健身背景下民俗体育的形成机理、角色定位与功能发挥研究” (ELA220558) |
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| Analysis of Homogenization of Folk Sports Tourism and Construction of Evaluation System |
| ZHANG Yugang,ZHUANG Yuan,MA Miao |
| (Department of Physical Education, Yuncheng University, Yuncheng 044000 , China ;School of Physical Education, Yeungnam University, Daegu 704920 , Republic of Korea) |
| Abstract: |
| The homogenization of folk sports tourism is a key factor restricting the sustainable devel opment of folk sports and the diversification of the tourism industry. Through a review of the litera ture, the homogenization of folk sports tourism is summarized as the similarity of product content and form, the convergence of audience demand and aesthetics, the simplification and similarity of product symbols, and the simplification of cultural experience. Further analysis shows that the capitalization of humanistic environment, the symbolization of tourism products and the homogenization of folk sports tourism image are the main reasons for the homogenization of folk sports tourism. The Delphi method is used to construct an evaluation system including 3 system layers, 6 subsystem layers and 18 index layers to scientifically evaluate the homogenization level of folk sports tourism development. It aims to provide a basis for policy formulation and market optimization of folk sports tourism industry. |
| Key words: folk sports tourism homogenization evaluation system humanistic environment prod uct symbol imagery |
