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全民健身公共服务数字化的动力构成与实践策略
段嘉琦,沈克印
(武汉体育学院 经济与管理学院,武汉 430079;湖北体育产业研究中心,武汉 430079)
摘要:
构建更高水平的全民健身公共服务体系,不仅是加速体育强国建设的内在要求,也是推动人的全面发展的重要途径。运用文献资料法和案例分析法,深入探讨全民健身公共服务数字化的内涵特征、理论基础及动力构成。认为,政策推动力是全民健身公共服务数字化得以实施的制度保障,技术支撑力则为其提供了创新的平台基础,需求拉动力则明确了数字化服务的目标导向。提出,要加强顶层设计,构建服务数字化新格局;推进多维度创新,提升服务数字化水平;探索多种治理模式,提高服务资源配置效率,从而促进全民健身公共服务数字化的全面发展。
关键词:  全民健身  公共服务  数字化  智慧体育
DOI:
投稿时间:2024-03-27
基金项目:国家社会科学基金后期资助项目“数字经济驱动体育产业高质量发展研究”(23FTYB002)
Power Structure and Practical Strategy of the Digitalization of National Fitness Public Services
DUAN Jiaqi,SHEN Keyin
(School of Economics and Management, Wuhan Sports University, Wuhan 430079 , China;Hubei Sports Industry Research Center,Wuhan 430079 , China)
Abstract:
Building a higher level of national fitness public service system is not only an inherent requirement for accelerating the construction of a sports power, but also an important way to promote the all-round development of people. By using the methods of literature and case analysis, this paper deeply discusses the connotation characteristics, theoretical basis and power composition of the digitalization of national fitness public services. It is believed that the policy driving force is the institutional guarantee for the implementation of the digitization of national fitness public services, the technical support force provides an innovative platform foundation, and the demand pulling force clarifies the goal orientation of digital services. It is proposed to strengthen the top-level design and build a new pattern of service digitization, promote multi-dimensional innovation and improve the level of service digitization, explore a variety of governance models and improve the efficiency of service resource allocation, so as to promote the comprehensive development of the digital fitness public services.
Key words:  national fitness  public services  digitalization  smart sports

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