| 摘要: |
| 网络健身直播推动了运动健身行业的发展，运用案例研究法与逻辑分析法，研究网络健身直播发展的动因与功能。认为，互联网直播技术红利赋能传统健身行为，为便捷性健身、公平性健身和个性化健身提供了便利。依托互联网的健身直播，新的社会行为得以构建：突破空间约束，实现了脱域指导；推动了多样化与个性化的体育健身产品创新；融合了健康、身体美和经济效益等多重价值；密切了家庭成员间的关系，建立了更宽泛的体育社群虚拟关系。 |
| 关键词: 健身直播 技术红利 运动健身 刘畊宏现象 |
| DOI： |
| 投稿时间：2022-11-26 |
| 基金项目: |
|
| Technology Empowerment and Social Construction: the Motivation and Function of the Development of Online Fitness Live Streaming |
| JU Jia |
| (Fujian Sports Vocational Education and Technical College, Fuzhou 350003 , China) |
| Abstract: |
| Online fitness live streaming has promoted the development of the sports and fitness industry. Case study method and logic analysis method are used to study the motivation and function of the development of the online fitness streaming. It is believed that the dividend of the online live streaming technology can empower traditional fitness behaviors and facilitate convenient fitness, fair fitness and personalized fitness. Relying on the online fitness live streaming, new social behaviors can be constructed, including breaking through spatial constraints and achieving de-domain guidance, promoting the innovation of diversified and personalized sports fitness products, integrating multiple values such as health, physical beauty and economic benefits, making closer relationship between family members, establishing a broader sports community virtual relationship. |
| Key words: fitness live streaming technology dividend sports fitness Liu Genghong Phenomenon |
