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北京市体育产业文化赋能的时代价值、现实审视与路径选择
刘冬磊,王子朴,吴杰伟,秦丹
0
(山东大学 体育学院,济南 250061;首都体育学院,北京 100191)
摘要:
在人民群众对幸福美好生活需求日益增长的背景下,北京市体育与文化的融合发展趋势明显,体育产业文化赋能已成为北京市体育产业发展的重要方向,并具有重大发展前景。采用文献资料法、调查法和历史研究法,对北京市体育产业文化赋能问题进行研究,认为北京市体育产业文化赋能有利于延长产业链条,迸发多元经济活力;有利于明确体育产业定位,增强辐射效应与带动能力;有利于盘活双奥城市体育文化资源,破除对北京体育文化的固有印象。但是北京市体育产业文化赋能在部门协调和体育文化创意嵌入方面还存在不足,未来应该把握后冬奥契机,推进冰雪文化赋能体育产业创新发展;强化科技引领,以高新科技助力体育产业文化赋能;加强政策引导,多方位推进体育产业文化赋能快速发展;推动体育文化创新融合发展,开发更多大众喜闻乐见的文体活动形式。旨在为实现北京乃至其他地区体育产业可持续发展提供参考。
关键词:  北京市体育产业  文化赋能  文体融合  时代价值  路径  冰雪文化  科技引领
DOI:
基金项目:2020年北京市社会科学基金重点项目“北京市文化与体育融合发展的实践路径与创新研究”(20JCB034);2019年度北京市属高校高水平教师队伍建设支持计划高水平创新团队建设计划项目(IDHT20190511)
Time Value, Reality Survey and Path Selection of Cultural Empowerment of Sports Industry in Beijing
LIU Donglei,WANG Zipu,WU Jiewei,QIN Dan
(School of Physical Education, Shandong University, Jinan 250061 , China;Capital University of Physical Education and Sports, Beijing 100191 , China)
Abstract:
Under the background of the increasing demand of the people for a happy life, the integration and development trend of sports and culture in Beijing is obvious. The cultural empowerment of sports industry has become an important direction of the development of sports industry in Beijing and has great development prospects.By using the methods of literature, investigation and historical research, this paper studies the cultural empowerment of Beijing ’s sports industry, and believes that the cultural empowerment of sports industry in Beijing is conducive to extending the industrial chain and bursting out the vitality of diversified economy;it is conducive to clarifying the positioning of the sports industry and enhancing the radiation effect and driving ability; it is conducive to invigorating the sports culture resources and getting rid of the inherent impression sports culture of Beijing.However, there are still deficiencies in the cultural empowerment of sports industry in Beijing in terms of departmental coordination and the embedding of sports cultural creativity. In the future, we should seize the opportunity of the post Winter Olympics to promote the innovative development of the sports industry empowered by ice and snow culture, strengthen the guidance of science and technology, and help the cultural empowerment of the sports industry with high and new technology; we should strengthen policy guidance and promote the rapid development of cultural empowerment of sports industry in multiple directions; we should promote the innovative and integrated development of sports culture, and develop more popular forms of cultural and sports activities. It aims to provide reference for the sustainable development of sports industry in Beijing and other regions.
Key words:  sports industry in Beijing  cultural empowerment  integration of culture and sport  value of the times  route  ice and snow culture  guidance of science and technology

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