| 摘要: |
| 中国足球职业化改革已历经30年,却始终处于内战失序、外战失利的内忧外患中,有必要对中国足球改革的历程、成效等进行梳理总结,对问题和出路进行思考。2021年江苏苏宁足球俱乐部裹挟冠军头衔“猝死”,反映了当前中国足球日渐恶化的生态环境,显示了当下中国足球隐存的各种历史积弊,例证了脱离国情、违背足球运动规律只会让中国足球与世界差距更大。分析发现,中国足球发展面临足协制定的政策欠妥、急功近利的发展观、金元足球的不良浸染、本土足球文化缺失等问题。建议推行行为责任制,推进足协自我善治;准确定位,科学设置目标,科学规划中国足球“百年品牌计划”;客观认识金元足球,优化俱乐部投资结构;明晰中国足球阶段属性,形成本土特色足球文化。旨在助力中国足球改革发展。 |
| 关键词: 职业化改革 苏宁足球 “猝死” 金元足球 百年品牌 投资结构 足球文化 |
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| Thoughts on Professional Reform of Chinese Football——And on the Enlightenment of “Sudden Death” of Suning Football |
| WANG Dianhai |
| (Chuzhou Polytechnic, Chuzhou 239000 , China) |
| Abstract: |
| The professional reform of Chinese football has been through 30 years. Disordered national games and defeats in international games have always put Chinese football in a predicament of internal and external troubles. Therefore, it is necessary to sort out and summarize the courseand results of Chinese football reform, and think about the problems and way out.The “sudden death” of Jiangsu Suning Football Club ’s championship title in 2021 fully demonstrates the current deteriorating ecological environment of Chinese football, shows the various historical disadvantages of Chinese football, and demonstrates that the separation from national conditions and the law of football will only make the gap between Chinese football and the world bigger.The analysis found that the development of Chinese football is faced with problems such as improper policies formulated by the Football Association, the development concept of seeking quick success and instant benefits, the negative effectof Gold dollar football, and the lack of local football culture.It is suggested to implement the behavior responsibility system, promote the self-good governance of the CFA, accurately locate, scientifically set goals, scientifically plan the “century-old brand plan”of Chinese football, have an objective understanding of Gold dollar football, optimize the investment structure of the club, clarify the attributes of Chinese football stage, and form the local characteristic of football culture.It aims to help the reform and development of Chinese football. |
| Key words: professional reform Suning football sudden death Gold dollar football century-old brand investment structure football culture |
