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中国足球超级联赛俱乐部持有人的持有动机研判
张萍
0
(中央财经大学 体育经济与管理学院,北京102206)
摘要:
在对中超联赛俱乐部地域分布及持有人特征进行描述分析的基础上,提出俱乐部持有人“两地区阶段性持有假说”,并运用拥有俱乐部城市特征变量、持有俱乐部企业的拿地表现和企业的搜索词频等数据,对假说进行OLS计量回归检验、描述性检验和热力词频可视化图检验,结果发现:中国足球联赛俱乐部持有人的持有动机具有复合性、地区性和阶段性。任何一个俱乐部持有人的基础动机都是促进俱乐部的长远发展,但并非唯一动机。不同经济发展水平地区的房地产企业投资俱乐部的宏观诱因不同,结合企业自身业务发展水平,持有俱乐部动机存在地区性。最后,在证实假说的基础上,对中国足球联赛的治理模式改革加以探讨。
关键词:  中国足球超级联赛;俱乐部;区域性失衡;持有动机;准公共产品
DOI:
基金项目:
A Study on the Holding Motivation of the Holders of China Football Association Super League Clubs
ZHANG Ping
(School of Sports Economics and Management, Central University of Finance and Economics, Beijing 102206, China)
Abstract:
Based on the description and analysis of the geographical distribution and the characteristics of the holders of China Football Association Super League Clubs, this paper puts forward “the hypothesis of staged ownership in two regions”.The hypothesis is tested by OLS econometric regression, descriptive test and thermal word frequency visualization by using the data of club city characteristic variables, land acquisition performance of club owned enterprises and search word frequency of enterprises. The results show that the holding motivation of China Football Association Super League Clubs is complex, regional and phased.The basic motivation of any club holder is to promote the longterm development of the club, but it is not the only one.The macro incentives for real estate enterprises to invest in clubs are different in different regions with different levels of economic development.Finally, on the basis of confirming the hypothesis, this paper discusses the governance mode reform of China Football Association Super League.
Key words:  hina Football Association Super League;clubs;regional imbalance; holding motivation; quasi public goods

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