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中国健身休闲产业发展动力系统研究
吴兆红
(江苏师范大学 体育学院)
摘要:
基于产业经济学、系统动力学相关理论和我国健身休闲产业发展实践,从居民、企业和政府三方角度,分析我国健身休闲产业动力系统结构及动力系统特点。研究发现,我国健身休闲产业的居民消费需求动力、企业供给动力及政府动力发展不均衡,动力系统间互动不强,产业发展动力系统效力发挥不充分。建议创建良好消费环境,刺激健身休闲消费;加强企业产品科技创新,提高企业产品有效供给能力;进一步完善产业政策体系和法律体系建设,充分发挥政府的产业引导和监管职能,凸显市场机制在产业发展中的主导地位;从整体性和系统性的角度出发,增强三大动力系统间的互动效果,提升产业发展动力系统的效率。
关键词:  健身休闲产业  动力系统  企业供给  居民消费需求  政府
DOI:
基金项目:国家社科基金项目“体育强国建设背景下的健身休闲业政策研究”(13CTY008)
Research on the Dynamic System of China’s Fitness and Leisure Industry Development
WU Zhaohong
(School of Physical Education,Jiangsu Normal University,)
Abstract:
Based on the theory of industrial economics, system dynamics and the development practice of China’s fitness and leisure industry, the structure and characteristics of the dynamic system of China’s fitness and leisure industry are analyzed from the perspective of residents, enterprises and government. The study finds that the dynamic of residents’ consumption demand, enterprises’ supply dynamic and government dynamic of fitness and leisure industry in China are not balanced, the interaction between dynamic systems is not strong, and the dynamic system of industry development is not fully effective. It is suggested that China should create a good consumption environment to stimulate fitness and leisure consumption, strengthen scientific and technological innovation of enterprise’s products and improve the effective supply capacity of enterprise products, further improve the construction of industrial policy system and legal system, give full play to the industrial guidance and supervision functions of the government, highlight the dominant position of market mechanism in industrial development, strengthen the interaction effect among the three major industries from the perspective of integrity and systematicness, and improve the efficiency of dynamic systems for industrial development.
Key words:  fitness and leisure industry  dynamic system  enterprise supply  consumption demand of residents  government

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