| 摘要: |
| 5G时代下体育网络情绪传播业态发生巨大变革，为其治理带来了新的挑战。当前，体育网络情绪传播主体和范围不断拓展、传播速度不断加快、传播不确性不断增加，使体育网络情绪治理难度不断提高。区块链技术凭借其去中心化、难以篡改、公开透明等优势，不仅可以有效提升体育网络情绪治理的精准性，而且可以有效提升治理效率。基于区块链技术从不同层面构建体育网络情绪治理机制，在宏观层面构建体育网络情绪信息联合治理平台，在中观层面建立基于大数据的体育网络情绪监测体系，在微观层面自媒体及其服务商实时跟踪处理体育网络情绪，以加强体育舆论引导，促进体育事业健康发展。 |
| 关键词: 5G 区块链 体育网络情绪 体育热点事件 舆情治理 |
| DOI： |
| 投稿时间：2023-12-06 |
| 基金项目:2023年度江苏省教育科学规划重点课题“智媒体时代高校体育突发事件中网络情绪传播与引导机制研究”（B/2023/01/77）；江苏省高校“青蓝工程”人才资助（2023） |
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| Network Emotional Governance in Sports Hot Events Based on Blockchain Technology |
| XU Lei,REN Lishu,HUANG Dongya |
| (School of Physical Education, Yancheng Teachers University, Yancheng 224002 , China;School of Arts, Yancheng Teachers University, Yancheng 224002 , China;Physical Education Department, Nanjing Vocational Institute of Railway Technology, Nanjing 210031 , China) |
| Abstract: |
| In the 5G era, the sports network emotion communication format has undergone tremendous changes, which has brought new challenges to its governance. At present, the main body and scope of sports network emotional communication are expanding, the speed of communication is accelerating, and the uncertainty of communication is increasing, which makes the difficulty of sports network emotion governance increasing. With its advantages of decentralization, difficulty in tampering, openness and transparency, blockchain technology can not only effectively improve the accuracy of emotional governance in sports networks, but also effectively improve the efficiency of governance. Based on blockchain technology, the sports network emotion governance mechanism is constructed from different levels, the sports network emotion information joint governance platform is constructed at the macro level, the sports network emotion monitoring system based on big data is established at the meso-level, and the sports network emotion is tracked and processed in real time from the media and its service providers at the micro level, so as to strengthen the guidance of sports public opinion and promote the healthy development of sports. |
| Key words: 5G blockchain sports network emotion sports hot events public opinion governance |
