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中美体育电影中运动员媒体形象塑造的对比分析
毛晓瑜
(武汉体育学院)
摘要:
运用文献资料法和比较分析法,从职业角色、社会角色和个性特征三个方面,对中美体育电影中运动员媒体形象塑造方式进行对比研究。认为,在职业角色形象方面,中国电影主角天赋异禀,对手脸谱化色彩浓重,美国电影主角则多为普通追梦人,对手个性化特征明显;在社会角色形象方面,中国电影注重宣扬集体主义,倡导励志精神,美国电影则提倡个人英雄主义,充满人文情怀;在个性特征方面,中国电影主角多表现受打击后重塑信心的自我觉醒,美国电影主角则始终保持信心,完成自我实现。出现以上差异的原因在于中美两国的社会文化和主流价值观不同。旨在为我国体育电影的更好发展提供借鉴。
关键词:  体育电影  中美  运动员  媒体形象  职业角色  社会角色  个性特征  对比
DOI:
基金项目:教育部人文社会科学研究一般项目“中国体育学术期刊定位与办刊模式革新研究”
A Comparative Analysis of the Modeling of Athlete Media Image in Sport Movies between China and the United States
MAO Xiao-yu
(Wuhan Sport University)
Abstract:
By literature data and comparative analysis, this paper compares the modeling of athlete media image in sport movies between China and the United States from three aspects: professional role, social role and personality characteristics. It is believed that in terms of professional role image, Chinese movie protagonists have different talents and opponents have a strong facial expression, while American movie protagonists are mostly ordinary dream-hunters, and opponents have distinct personal characteristics. In the aspect of social role images, Chinese movies focus on promoting collectivism and worship the spirit of inspiration, while American movies advocate personal heroism with humanistic feelings. In terms of personality characteristics, Chinese movie protagonists have often been self-conscious in reinventing confidence after being hit, while American movie protagonists always maintain their confidence and complete self-realization. The reason for the above differences is that the social cultures and mainstream values between China and the United States are different. This study aims to provide references for the better development of sport movies in China.
Key words:  sport movies  China and the United States  athletes  media image  professional role  social role  personality characteristics  comparison

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