| 摘要: |
| 利用文献资料法和逻辑分析法，对北京冬奥会的公众参与问题进行分析和前瞻。认为公众参与不仅是对“共享办奥运”理念的贯彻，也是《申办报告》的庄严承诺和奥林匹克运动可持续发展的需要。公众参与有利于奥运会成功举办，有利于东道城市和国家持久利益最大化。北京冬奥会组委会是公众参与计划的组织核心，其公众参与计划应以北京和张家口为中心，辐射东北、西北和华北地区，并在全国范围内开展系列活动。一般包括奥林匹克文化与教育、大众冰雪运动参与计划、可持续性与奥运遗产规划、北京冬奥会赛事品牌推广、志愿者与志愿服务、冬奥会火炬传递、票务与冬奥会观众等。北京和张家口将通过冬奥赛事创造为公众所共享的价值和遗产。 |
| 关键词: 北京冬奥会 公众参与 共享 可持续发展 奥运遗产 |
| DOI： |
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| The Prospect of Public Participation in Beijing Winter Olympic Games |
| LI Jia-bao |
| (Graduate School, Beijing Sport University) |
| Abstract: |
| Based on the existing literature and logic analysis, this paper analyzes and looks forward to the public participation in the Winter Olympics in Beijing.It is believed that public participation is not only the implementation of the concept of “Sharing Olympic Games”, but also the solemn promise of the Bid Report and the need for sustainable development of Olympic sports. Public participation is conducive to the success of the Olympic Games, and to long-lasting benefit maximization of the host city and country. Beijing Winter Olympics Organizing Committee is the core of the public participation plan, which should focus on Beijing and Zhangjiakou, reaching out to the Northeast Region, Northwest Region, and Northern China, and carry out a series of activities throughout China. It generally includes Olympic culture and education, plan of public participation in winter sports, sustainability and Olympic legacy planning, brand promotion of Beijing Winter Olympic Games, volunteer and related services, Winter Olympic torch relay, ticketing and Winter Olympic spectators. Beijing and Zhangjiakou will create the value and legacy shared by the public through the Olympic Games. |
| Key words: Beijing Olympic Winter Games public participation sharing sustainable development Olympic legacy |
