| 摘要: |
| 以全民健身路径锻炼者为评价主体，利用IPA分析法与满意度三因素理论，对全民健身路径服务质量进行评价。结果显示，在确定的35项服务属性指标中，有8项指标为“继续保持”，6项为“表现过度”，11项为“毋须优先”，10项为“改善重点”。经实证分析后提出：树立创新发展理念，提高服务能力；树立协调发展理念，实现服务差异化；树立绿色发展理念，提高服务品位；树立开放发展理念，提高服务参与率；树立共享发展理念，促进服务均等化等全面提升全民健身路径服务质量的策略，以促进全民健身国家战略的深入推进，为保障与改善民生、全面实现小康社会提供有力支撑。 |
| 关键词: 全民健身路径 服务质量评价 重要性—绩效分析法 满意度 三因素理论 |
| DOI： |
|
| 基金项目:福建省第六次全国体育场地普查资料开发与应用课题（2014B011） |
|
| Empirical Study on Service Quality Evaluation and Promotion of National Fitness Path Based on IPA Analysis |
| KOU Jian-zhong |
| (School of Physical Education, Sanming University) |
| Abstract: |
| Taking exercisers on the national fitness path as the evaluation subject, the service quality of the national fitness path is evaluated by IPA analysis and the three-factor theory of satisfaction. The results show that in the thirty five indicators of service attributes identified, eight are “continue to maintain”, six are “over-performing”, eleven are “less priority” and ten are “improvement priorities”. After empirical analysis, some comprehensive improvement strategies of national fitness path service quality are put forward including establishing the concept of innovation and development and improving the service ability; establishing the concept of coordinated development and realizing the service differentiation; establishing the concept of green development and improving the service level; establishing the concept of open development and improving service participation rate; establishing the concept of shared development and promoting service equalization, in the hope of promoting in-depth development of national fitness, protecting and improving people’s livelihood, providing strong support for the full realization of a moderately prosperous society . |
| Key words: national fitness path service quality evaluation importance-performance analysis method satisfaction degree three-factor theory |
