| 摘要: |
| 运用文献资料法、调查法和逻辑分析法，分析“健康中国”和“互联网+体育”的内涵及时代背景。以“共享单车热”为切入点，探索共享单车兴起的原因及对健康中国建设的影响。认为共享单车具有丰富居民运动方式、缓解国家财政压力、促进全民心理健康等优势，能够有效推动全民健身开展，展现“互联网+体育”产业发展的巨大潜力，但是联网和体育产业的融合还存在着制度层面、政府层面、市场层面的问题。健康中国背景下，“互联网+体育”产业的发展，需要完善互联网体育立法，构建法律保障机制；创新治理方式，实现线上线下协调发展；强化大数据平台建设，精准对接产业需求；树立创新发展理念，增强发展动力 |
| 关键词: 互联网+体育 共享单车 全民健身 健康中国 法律 治理方式 大数据 |
| DOI： |
|
| 基金项目:国家社会科学基金青年项目（14CTY010）；湖北省体育社会科学研究项目（2017A002）；湖北省教育厅人文社会科学研究项目（14G297）；武汉体育学院“互联网+体育”优势特色学科群资助项目 |
|
| Advantages, Dilemmas and Development Strategies of“Internet + Sports”under the Background of Healthy China——Take Bike sharing as an Example |
| CAO Shuyuan |
| (chool of Postgraduate Studies, Wuhan Sports University) |
| Abstract: |
| The connotation and background of “Healthy China” and “Internet + sports” are analyzed by means of literature, investigation and logic analysis. The reasons for the booming of bikesharing and its impact on the construction of Healthy China are explored in this study. It is believed in this study that the advantages, including enriching the residents’exercise patterns, alleviating national financial pressure, and promoting the mental health of citizens, can effectively promote the expansion of the National Fitness Program, display the great potential to promote the development of “Internet+sports” industry. But the integration of networking and sports industry also shows some institutional, governmental, marketing disadvantages. In the context of Healthy China, the development of “Internet + sports” industry needs to improve the legislation of Internet sports, construct the legal guarantee mechanism; innovate governance pattern, realize the coordinated development between online and offline; strengthen the construction of Big Data platform, dock precisely with industrial demands, establish the concept of innovative development, and enhance the development momentum |
| Key words: Internet +sports bike sharing National Fitness Healthy China law governance pattern Big Data |
