| 摘要: |
| 对民族传统体育文化的认同意识是中华民族文明得以传承和发展的重要内容之一。运用文献资料法、逻辑分析法对民族传统体育文化的认同问题进行研究，指出传承环境和文化价值观念的改变、相关法律政策与广大民众的疏离，传播的局限性和封闭性是民族传统体育文化认同意识淡化的原因。在此基础上提出，保护和改善民族地区自然和人文环境，唤醒民众的文化自觉意识，重铸民众的主体认同意识，探索多元化的宣传传播途径，旨在提高民众的文化认同意识，促进民族传统体育文化的传承发展与中华文化的复兴。 |
| 关键词: 民族传统体育 文化认同 环境 价值观念 传播 文化自觉意识 |
| DOI： |
|
| 基金项目:国家社科基金课题（14BTY087）；中南民族大学中央高校课题（YCSW15108) |
|
| On the Cultural Identity of Ethnic Traditional Sports and Its Development |
| WANG Junpeng |
| (School of Physical Education, Southcentral University for Nationalities) |
| Abstract: |
| The cultural identity of ethnic traditional sports is one of the important contents of the inheritance and development of Chinese civilization. This paper studies the identity of ethnic traditional sports culture by means of literature and logic analysis, and points out that the changes in inheritance environment and cultural values, the alienation between relevant laws and policies and the public, the limitation and closure of communication are the reasons for the weakness of the cultural identity of ethnic sports. On this basis, it is proposed to protect and improve the natural and human environment of ethnic areas, to awaken the people’s cultural consciousness, to recapture the public awareness of the subject, to explore a multiplied propaganda and communication channels, aiming at raising people’s awareness of cultural identity, promoting the inheritance and development of ethnic sports culture and the revival of Chinese culture. |
| Key words: ethnic traditional sports cultural identity environment values communication cultural consciousness |
