| 摘要: |
| 运用文献资料法和逻辑分析法，在阐释校园运动流行文化概念和内涵的基础上，分析建国以来乒乓球、排球、篮球、足球等不同时期校园运动流行文化的形成背景和机制。指出，校园体育项目的开展需要结合项目特点与学校的发展现状，要注重发挥媒体、体育明星的导向作用和政府决策与行政干预作用。旨在为各地各学校开展和推广校园体育运动项目提供参考。 |
| 关键词: 校园运动文化 乒乓球 排球 篮球 足球 媒体 政府 |
| DOI： |
|
| 基金项目: |
|
|
| LIU Lu |
| (School of Physical Education, Suzhou University) |
| Abstract: |
| On the basis of explaining the concept and connotation of pop sport culture on campus, this paper analyzes the formation background and mechanism of campus popular sports in the different periods of table tennis, volleyball, basketball and soccer by methods of literature and logical analysis. It is noted that the development of campus sport events should be combined with the event’s characteristics, and the development of schools. It is necessary to pay attention to the guiding role of media, sports stars and put emphasis on government decisionmaking and administrative intervention. It aims to provide references for schools in China to carry out and promote campus sport events . |
| Key words: campus sports culture table tennis volleyball basketball soccer media government |
