| 摘要: |
| 运用文献资料法和逻辑分析法，从文化学、传播学的视角，分析当代武术文化传播与发展的现实挑战和文化强国战略背景下的历史机遇，指出：作为文化符号的武术文化价值和作为文化资本的武术经济价值，是当代武术文化大众传播的价值定位；只有将武术文化与大众传媒、文化产业融合发展，才能更好地继承和弘扬优秀的民族传统文化，为建设文化强国和实现中华民族的伟大复兴贡献力量。 |
| 关键词: 文化强国 武术文化 大众传播 大众传媒 文化符号 文化资本 文化软实力 文化产业 |
| DOI： |
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| 基金项目: |
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| Value Orientation of Mass Communication of Contemporary Wushu Culture from the Perspective of Cultural Power Strategy |
| GAO Xiaoming |
| (Department of Public Sports, Communication University of Shanxi Institute,) |
| Abstract: |
| This article analyzes the realistic challenges of the communication and development of contemporary Wushu culture and the historical opportunities under the background of cultural power strategy , and points out that the cultural value of Wushu as a cultural symbol and economic value of Wushu as a cultural capital are the value orientation of contemporary mass communication of contemporary Wushu culture; only if Wushu culture is combined with the development of mass media and the cultural industry, can the excellent traditional culture be inherited and carried forward in a better way. It serves as a contribution to the construction of cultural power and achieving the great revitalization of the Chinese nation. |
| Key words: cultural power Wushu culture mass communication mass media cultural symbols cultural capital cultural soft power cultural industry |
