| 摘要: |
| 运用文献资料法和逻辑分析法，回顾分析了“十一五”期间河南省体育服务业的发展状况。认为河南省体育服务业具备良好的发展基础，也形成了一定的发展特色，但还存在着传统体育培训服务业同质化严重、区域联动发展效果差、现代体育服务业带动效果不佳、公共体育服务与社会体育服务缺乏互动等问题。指出，应强化品牌建设，培育区域新特色，实现公共体育服务与社会体育服务和谐共振，大力发展现代体育服务业，旨在为“十三五”期间促进河南省体育服务业发展提供参考 |
| 关键词: 河南省 体育服务业 公共体育服务 社会体育服务 品牌建设 |
| DOI： |
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| 基金项目: |
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| Considerations on the Development of Sports Service Industry in Henan Province during “The 13th Five Year Plan” |
| CHEN Siyu |
| (School of Sports Science and Engineering, East China University of Science and Technology) |
| Abstract: |
| This article retrospectively analyzes the development of sports service industry in Henan Province during “the 11th Five Year Plan” with the methods of documentary study and logical analysis. It points out that Henan’s sports service industry not only has a good foundation, but also forms a certain developing pattern; however, there are still some problems in existence, such as the homogeneity of traditional sports service industry, poor regional linking development, unfavorable driving effect of modern sports service industry and lack of interaction between public and social sports service. Therefore, with the purpose of providing some reference for the development of sports service industry in Henan Province during “the 13th Five Year Plan”, this article suggests that we should strengthen the brand establishment, cultivate new regional features, greatly promote modern sports service industry and harmoniously balance the interaction between public and social sports service |
| Key words: Henan Province, sports service industry, public sports service, social sports service, brand establishment |
