| 摘要: |
| 武术与大众传媒的融合发展，是当代武术传承与发展过程中的现实诉求。运用文献资料法、理论演绎法，从文化学、传播学、符号学的视角，阐释了传媒时代下大众传媒将作为当代武术发展的有效传播路径，对于当代武术的发展具有重大意义。进而从服务和教化两个视角，对武术与大众传媒融合发展的价值定位进行了详细分析。由此得出结论：武术文化产品的标准化是适应大众传媒的武术传播范式，是当代武术实现可持续发展的历史选择和时代必然 |
| 关键词: 武术 传播 大众传媒 融合 服务 教化 标准化产品 |
| DOI： |
|
| 基金项目:山西省体育局课题（14yb107） |
|
| Mass, Media, Integration: Path Selection of Contemporary Wushu Development |
| GAO Xiaoming |
| (Department of Public Physical Education, Communication University of Shanxi) |
| Abstract: |
| The integration development of Wushu and mass media is the realistic appeal in the process of inheritance and development of contemporary Wushu. The article applies methods of documents, theoretical deduction and then from perspectives of culture, communication and semiotics, explains that under the media age, mass media will play as an effective spreading path of contemporary Wushu development, is of great significance for its development. Then from perspectives of service and edification, the article makes detailed analysis on the value positioning of integrated development of Wushu mass media. Then the study comes to the conclusion: the standardization of Wushu culture products is the Wushu spreading paradigm to adapt to mass media, and is the historical choice and necessity of the sustainable development of contemporary Wushu |
| Key words: Wushu spread mass media integration service edification standardized product |
